Richard Riccelli.
Old-school direct response copywriter.
Trained young at Ogilvy, Bozell, BBDO, Mullen. Independent ever since.
Big career in subscription marketing.
Creative for The Economist, The Atlantic, The Week, American Express, Fidelity, 100 others.
Numerous controls. Brand-defining campaigns. Millions of sales. Endless examples.
“You don’t know you’re in a golden age when you’re in a golden age. But to be in the magazine business in New York from 1978 to 2008 was a 30-year period we will never see again.” —Graydon Carter
Now doing gig work. DM. Email. Landing pages. Ads. Socials. Audio. Video. Consulting. Occasional pro bono fundraising letters for small charities that ask for help. In, out, and effective in all measured media.
Call it what you will. Audience development. Performance marketing. Recurring revenue. Even junk mail.
It’s advertising that earns attention. Provokes interest. Arouses desire. And excites action.
Ideas in circulation that drive your sales and build your brand when you...
