It’s the ultimate creative brief—and most-challenging assignment: Write and design a subscription promotion that outperforms a client’s reigning best effort when measured in a head-to-head A/B test.
by Richard Riccelli
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The Advocate
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American Heritage
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American Health for Women
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The Atlantic Monthly
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Audubon
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Automobile
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Ballet News
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Boston Business Journal
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Business Month
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CFO /Inc. / Garbage (Double Postcards)
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CFO
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Charisma
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CIO
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Digital News
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The Economist
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Fast Company
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Financial Times
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Fitness
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Folio:
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Forbes
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Games
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Games / GQ /American Health (Double Postcards)
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Golf Society of the United States
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Health News
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High Technology Business
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Inc.
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Inc.
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Inc.
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McCall's
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Merrill-Lynch Market Letter
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The New York Review of Books
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The New Republic
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The New Republic
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Official Hotel Guide
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Official Cruise Guide
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P.S. The Patricia Seybold IT Letter
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Personal Investing (Newsletter)
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Reader's Digest Large Edition
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Roll Call
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Dr. Weil's Self Healing
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Senior Golfer
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Shift
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Shift
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Subscription Insert Cards / Various Clients
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U.S. News & World Report
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World Monitor
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