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Efficient statement-style direct mail promotions

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Inspiring self-mailer for America’s finest children’s magazines

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The launch of a new magazine

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How to wrap a magazine with a subscription promotion

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Classic “beat-the-control” subscription direct mail packages

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The little gift brochure that flipped the subscription sales script

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The answer when Mental Floss asked, “Can email marketing ever be more than a trivial pursuit?”

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Ads, wraps & catalogs that curate editorial missions to increase sales revenue from subscribers

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The 50¢ postcard that turned $75 print subscriptions into $5,000 online subscriptions

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Banners that clicked with subscribers

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How to generate new revenue from core subscribers with repurposed content

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Lessons in Audience Development

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Website guides that turn unique visitors into new subscribers

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Building brand response in an age of cynicism, skepticism & mistrust

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What's a newspaper to do?

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Free gifts that increase paid subscriptions

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Reality in subscription marketing and audience development

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Pro Bono Fundraising Appeals for Small Nonprofit Organizations

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“Is that your father?”
The Story of an Adman and a Postman
The Story of an Adman and a Postman

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Professional Profile Or Personal Indictment? You Make The Call...