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Introducing ON EXHIBIT, the new magazine of art, culture, travel & museums from Richard Riccelli
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The inspiring self-mailer that brings home America’s finest magazines for children
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Efficient statement-style direct mail promotions that generate high-value subscription sales
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Classic “beat-the-control” subscription direct mail packages
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The magazine wrap that turned free issues of THE WEEK into paid subscriptions
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The little gift brochure that flipped the subscription sales script
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The answer when Mental Floss asked, “Can email marketing ever be more than a trivial pursuit?”
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Ads, wraps & catalogs that curate editorial missions to increase sales revenue from subscribers
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The 50¢ postcard that turned $75 print subscriptions into $5,000 online subscriptions
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Banners that clicked with subscribers
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The idea that generated new revenue from core subscribers using existing content & online marketing
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Lessons in Audience Development
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Website guides that turn unique visitors into new subscribers
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Free gifts that increase paid subscriptions
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What's a newspaper to do?
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Pro Bono Fundraising Appeals for Small Nonprofit Organizations
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Reality in subscription marketing and audience development
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“Is that your father?”
The Story of an Adman and a Postman
The Story of an Adman and a Postman
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The Exposé of Richard that won a Caples Award