Richard Riccelli.
Old-school direct response copywriter.
Trained young at Ogilvy, Bozell, BBDO, Mullen. Independent ever since.
Big career in subscription marketing for magazines. Creative for The Economist, The Atlantic, The Week, Harvard Business Review, Cricket Media, 100 others.
Lucrative retainers. Iconic campaigns. Numerous controls. Millions of sales. Endless examples.
“You don’t know you’re in a golden age when you’re in a golden age. But to be in the magazine business in New York from 1978 to 2008 was a 30-year period we will never see again.” —Graydon Carter
Today Riccelli is doing gig work—copy and design.
Direct mail. Email. Ads. Audio and video. Online and print promotions. Some virtual therapy for traumatized marketers. The occasional pro bono fundraising letter for small charities. And a bit of self-help work in search of the next big thing.
Call it what you will. Audience development. Performance marketing. A/B testing. Auto-renew. Recurring revenue. Data science. CRM.
It’s the stuff of human connection. Made empirically and emotionally powerful with ideas in circulation created by Richard Riccelli.
Innovative, imaginative ideas that attract attention. Tell stories. Persuade skeptics. Win customers. Drive sales. Inspire loyalty. And build brands.
Authentic and enduring direct marketing success you can summon for yourself with a click.
