A FREE GIFT FOR YOU!*

 

*…with a paid subscription

Often the most compelling benefit of a magazine offer is not the price or even the product, but the premium — the free gift that comes when a customer pays the bill and becomes subscriber.

Surprisingly, low-cost guides and booklets that reprint popular editorial features are often as effective as more expensive rewards such as tote bags and tech toys. Here are several premiums that tested well for magazines as different as Mental Floss, The Chronicle of Philanthropy, The Week, and The New England Journal of Medicine.