LESSONS IN AUDIENCE DEVELOPMENT

Subscription acquisition promotions created especially for students and educators

NEJM Residents Direct Mail.jpg
NEJM Residents Ad

 

Above:

  • Direct mail promotion to resident medical students from The New England Journal of Medicine

 

Left and below:

  • Direct response ads for The Week introducing and then expanding its education program
     
  • Free standing insert for The Chronicle of Philanthropy promoting classroom subscriptions to college professors
     
  • Direct response ad for The New England Journal of Medicine promoting reduced-rate subscriptions to resident medical students