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5. Solve a problem

WHAT PROBLEM DOES YOUR MAGAZINE SOLVE? If you don’t know in a simple word or two or three, it’s unlikely you’ll ever succeed selling paid subscriptions online (or in print for that matter).

BUT IF YOU HAVE a fast, focused, Google-friendly answer to that question and turn it into an information app — one that offers a solution, performs a service, or creates an amusement — you can build a subscription sales machine with search marketing.