THE POWERFUL LITTLE GIFT BROCHURE THAT FLIPPED THE SUBSCRIPTION SALES SCRIPT
It’s practically a rule: Subscription promotions almost always include a gift with an order. But what if you turned the tables? What if the gift was the thing and it came bundled with a subscription?
That’s the idea behind this little fold-out brochure. It promotes a curated collection of exclusive gifts from Cricket Media, the publisher of high-quality magazines for children.
This collection lets moms and grand moms delight a young loved one (or themselves!) with a wonderful surprise while adding the bonus of a new subscription—included with the gift—at an attractive low price.
Flipping the script—by promoting the gift and simply including the subscription—makes everyone happy. Parents and grand parents love the joy of giving. Kids love getting amazing and (shhh—don’t tell!) educational magazines month after month. And Cricket Media loves how this “delightful” bundle starts valuable relationships with entire families that can last for generations.