The 50¢ postcard that turned $100 print subscriptions into $5,000 online subscriptions — Richard Riccelli, Inc.

RICHARD RICCELLI, INC.
Direct Response Advertising for Subscription Marketing Success

CHRONICLE CAMPUSWIDE

Promotions that put all-access digital subscriptions to The Chronicle of Higher Education on the computer networks of hundreds of colleges and universities worldwide

<small>Postcard - Front</small>

Postcard - Front

<small>Postcard - Back</small>

Postcard - Back

<small>Direct Mail Kit</small>

Direct Mail Kit

<small>Traffic-Building Postcard for Conferences</small>

Traffic-Building Postcard for Conferences

<small>Follow-up Postcard</small>

Follow-up Postcard